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USA, Wisconsin, Twin Lakes, P O Box 325
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About enterprise
Beauty Without Cruelty, Company
Every once in a while, the human spirit is gripped by such intense passion and commitment that it changes the course of history. Such was the case with Kathleen Long and Lady Dowding, whose love and concern for animals altered the course of cosmetic history forever. What began as the philosophy of one small company eventually effected every major cosmetic house worldwide and set a new standard for consumers and manufacturers alike.
In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics.
After Katherine's death in 1969, Beauty Without Cruelty almost closed its doors but Lady Dowding, a founding trustee, was determined to keep the company and its purpose alive. Lady Dowding, a warm, open-hearted person, was a charismatic leader and BWC continued to grow and influence others.
In 1978, after tireless efforts, Lady Dowding appointed Joseph Piccioni as managing director of BWC. Joseph had considerable business experience and was dedicated to animal rights. He contributed his expertise, vision, and personal assets to develop BWC into one of the most sought-after cosmetic brands in Great Britain.
In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry's leading brands. Later that year, a natural skin care line was developed to compliment the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace.
Today, Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and aroma-therapeutic essential oils, and a full line of colour cosmetics to meet the needs of every woman.
In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics.
After Katherine's death in 1969, Beauty Without Cruelty almost closed its doors but Lady Dowding, a founding trustee, was determined to keep the company and its purpose alive. Lady Dowding, a warm, open-hearted person, was a charismatic leader and BWC continued to grow and influence others.
In 1978, after tireless efforts, Lady Dowding appointed Joseph Piccioni as managing director of BWC. Joseph had considerable business experience and was dedicated to animal rights. He contributed his expertise, vision, and personal assets to develop BWC into one of the most sought-after cosmetic brands in Great Britain.
In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry's leading brands. Later that year, a natural skin care line was developed to compliment the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace.
Today, Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and aroma-therapeutic essential oils, and a full line of colour cosmetics to meet the needs of every woman.
In stock
Bwc
Beauty Without Cruelty
Premium Aromatherapy
Facial Cleanser
Extra Gentle
Cleansing Milk
Benefits
Dry/mature Skin
100% Vegan--vegetarian
8.5 Fl Oz
250 Ml
Group: Facial Cleanser
In stock
Bwc
Beauty Without Cruelty
Premium Aromatherapy
Facial Cleanser
Herbal Cream
Benefits Normal To Dry Skin
100% Vegetarian
8.5 Fl Oz 250 Ml
Group: Cream- soap
In stock
Bwc
Beauty Without Cruelty
Premium Aromatherapy
Shampoo
Volume Plus
Benefits Fine Hair
100% Vegan--vegetarian
16 Fl Oz
473 M
Group: Hair cosmetics
In stock
Bwc
Beauty Without Cruelty
Premium Aromatherapy
Shampoo
Moisture Plus
Benefits Dry/treated Hair
100% Vegan--vegetarian
16 Fl Oz
473 Ml
Group: Shampoos
In stock
Bwc
Beauty Without Cruelty
Premium Aromatherapy
Facial Toner
Balancing
Benefits All Skin Types
100% Vegan--vegetarian
8.5 Fl Oz 250 Ml
Group: Face tonic
In stock
Aqua (water), Prunus amygdalus dulcis (sweet almond) oil, glycerin, cetyl
alcohol, Butyrospermum parkii (shea) butter, Carthamus tinctorius (safflower)
seed oil, glyceryl stearate, butylene glycol, stearic acid, Macadamia ternifolia
(macadamia) nut oil, panthenol, phospholipids, retinyl...
Group: Face cream
In stock
Active ingredient: Zinc Oxide 20%. Inactive ingredients: Aloe barbadensis (aloe
vera) leaf juice*, ascorbic acid, capric caprylic triglycerides, dimethicone,
ethyl hexyl glycerin, Helianthus annuus (sunflower) oil*, hyaluronic acid,
magnesium sulfate, Olea europaea (olive) oil*, phenoxyethanol,...
Group: Means for sunburn
In stock
Purified water, glycerin, Helianthus annuus (sunflower) oil*, glyceryl stearate,
cetyl alcohol, steryl alcohol, Carthamus tinctorius (safflower) seed oil, Aloe
barbadensis (aloe vera) leaf juice*, stearic acid, allantoin, panthenol, sodium
pca, Calendula officinalis (calendula) extract*,...
Group: Hand lotions
In stock
Purified water, kaolin, montmorillonite, glycerine, Hamamelis virginiana (witch
hazel) distillate, zinc oxide, magnesium aluminum silicate, stearic acid, sodium
pca, Simmondsia chinensis (jojoba) oil*, magnesium ascorbyl phosphate,
panthenol, Hamamelis virginiana (witch hazel) extract, Anthemis...
Group: Masks for face
In stock
Bwc
Beauty Without Cruelty
Premium Aromatherapy
Shampoo
Daily Benefits
For All Hair Types
100% Vegan-vegetarian
16 Fl Oz
473 Ml
Group: Shampoos